Kendrick Lamar released DAMN. Friday (April 14), just in time for his Coachella sets weekend 1 & 2. The album ended up doing very well and sold over 600,000 album units in its first week. This time he is offering up 14 tracks and they all tell a story. Featured artists include Rihanna, Zacari and U2. Is it even a question that Lamar is one of the best rappers out?
For starters, he offers something many other rappers don’t have. He’s conscious AF, he has insight to the streets and as a lyricists, he’s unparalleled. The first single off the album, ‘HUMBLE.’ is undoubtedly a radio hit, but is so much more as Kendrick calls people out telling them to be humble. ‘LOYALTY.’ with Rihanna is a nice additive to the album and ‘GOD.’ is one of our favorites. The song describes how having power feels and anyone who is mad, can kick rocks. ‘DUCKYWORTH.’ provides a real tale of how Kendrick’s dad and TDE creator Top Dawg crossed paths years before his son went on to be one of the most talent woke rappers alive.
Each song has an underlying message of empowerment, in a Kendrick Lamar kind of way. His ability to vividly tell stories and engage his audience is not to be compared to the mumble rappers of the world. The self-proclaimed Black Hippie, is bringing our youth hope and exposing the predators of society that strive to keep us dumb and uninformed. Ironically, Lamar adds in soundbites where Fox News correspondents dissect his lyrics to ‘Alright’, a song that calls out police brutality. In a nutshell, DAMN. is a masterpiece and will prove to be a classic for Kendrick. He just announced a 17 date DAMN. Tour featuring Travis Scott and D.R.A.M!
Photo Credit: DAMN. Album Artwork